The Artistry of Merch: How Daniel Johnston’s Store Redefines Fan Apparel
The world of merchandising has undergone a significant transformation in recent years. What was once seen as a mere afterthought for musicians and artists has now become a crucial aspect of their branding and revenue streams. One artist who has truly embraced the artistry of merch is the late Daniel Johnston. Daniel Johnston, an American singer-songwriter and visual artist, gained a cult following for his lo-fi recordings and deeply personal…